10 Best Simple and Free SEO Tools to Instantly Improve Your Marketing 2022/2023

Simple and Free SEO Tools to Instantly Improve Your Marketing plagiarism smallseotools plagiarism check smallseotools

The Top 10 Best Free SEO Tools to Use in 2022 What is the best free SEO tool for free? What is the best keyword difficulty tool for SEO? Where do SEO tools get their data from?

Whenever I design a home improvement project for my place, as long as I have the right tools, I will do the job smartest and fastest. It's amazing how a good tool can make all the difference -- and the extra time it takes to get the job done without a useful tool. Fast forward to online marketing. How can you use SEO smarter and faster? It starts with having the right tools. I've collected an extensive sample of the best free SEO tools on the market, which have a wide range of uses and cover many common needs. These tools are fast, free, and easy to use. I hope you find one or two (or twenty) today that you can put to good use.

1. Google PageSpeed ​​Insights

Check website speed and availability on multiple devices

Restrictions: none

Enter a URL and the tool will test the URL's load time and performance on desktop and mobile. It then rates the site's performance on a scale of 0-100. It tells you exactly how fast your website needs to load based on different metrics and suggests areas for improvement.

Alternatives: Pingdom, WebPageTest, and GTMetrix

2. Ahrefs Webmaster Tools

Perform a technical audit of your website

Limit: 5000 crawl credits per project per month

Sign up for Ahrefs Webmaster Tools, verify your website and you will be able to audit your website for over 100 technical SEO issues. The tool also offers suggestions on how to fix them.

After an audit, it also suggests areas where internal linking can be improved, which can help improve your ranking in search engines.

This tool also lets you see your site's organic keyword rankings, and who's linking to you.

Alternatives: Screaming Frog (Audit), Beam Up (Audit)

3. Answer the public

Hundreds of keyword ideas based on a single keyword

Limitation: Two free searches per day

Entering any relevant keywords and answering the public will provide a huge list of long-tail keyword opportunities, as well as frequently asked questions.

Alternative: Keyword Tool. io, UberSuggest, Keyword Table, Keyword Generator

4. Google Analytics

Complete web statistics and search insights

Restrictions: Its usage is unlimited, but the queries that send you organic traffic are hidden

Quite possibly the most powerful free analytics tool out there, Google analytics can track just about every bit of traffic you can imagine on your website, where it's coming from, which pages are receiving it, and more.

While it's not just for SEO, it's still a useful tracking tool if you're getting traffic from organic search.

However, Google Analytics has stopped showing which keywords are sending you this traffic. You have to pair it with a tool like the keyword Hero to discover what's behind it" (not provided)

Alternatives: Matomo, Open Web Analytics, and Clicky

5. Google Search Console

Ongoing website analysis, alerts and error reporting

Limitations: Only shows few technical SEO issues, top 1000 backlinks and top 1000 organic keywords

Google Search Console lets you see what the most popular search engines think of your site. You can use it to check and fix technical issues on your website, view important SEO data such as clicks, impressions and average rank positions, submit sitemaps, and more.

If search engine rankings like Bing and Yandex are important to you, then be aware that they also have their own "search consoles".

Alternatives: Bing Webmaster Tools, Yandex Webmaster Tools

6. Ahrefs’ Backlink Checker

Comprehensive Link Analysis

Limitation: Free for first 100 backlinks

The free version of Ahrefs' Backlink Checker shows the top 100 backlinks to any website or URL, along with backlinks and referring domains (links from unique websites), Domain Rating (DR), and URL Rating (UR ) (if applicable).

A great way to use this tool is to paste your competitor's website and find potential link building opportunities.

Alternative: Moz Link Browser

7. Google Ads Keyword Planner

Understand what people search for

Limitation: You need to run a campaign to see the exact search volume

Enter a keyword or set of keywords into the tool, and the Google Keyword Planner will return a variety of useful statistics to guide your keyword strategy: monthly search volume, competition, and even suggested terms you may not have considered .

Alternative: Bing Keyword Planner

8. Serpsim

Preview how your page will look in Google search results

Restrictions: none

Before publishing your page, review how your meta title and description will appear in search results. Available for desktop and mobile devices.

Check for truncation issues and fix them immediately.

Alternative: Portent's SERP Preview Tool

9. Google Trends

View the relative search popularity of a topic

Restrictions: none

Google Trends shows popular search terms over time, which helps reveal seasonal changes in search popularity. Compare multiple terms to understand their relative popularity.

10. Ahrefs’ SEO Toolbar

Check any web page for broken links, redirect chains, nofollow links and page elements

Limitations: Technical and on-page SEO features are free, but you need an Ahrefs account to view SEO metrics in the SERPs

Ahrefs SEO Toolbar is a free Chrome and Firefox extension that allows you to check for broken links, follow redirect chains, and highlight nofollow links to any web page. It also generates an on-page SEO report that includes a page's:

title

page description

Count

title

Hreflang tags

specification

OG tags

This makes it easier and faster to analyze any page.

If you have access to a paid Ahrefs account, you can also see important keyword metrics like search volume, CPC, and keyword difficulty in the SERPs.

Alternatives: Detailed SEO Extension, SEO Minion, LinkMiner (Broken Links), Ayima Redirect Path (Redirect Tracking)